Overview
CradleSync (“we”, “us”) is operated by Mark Padginton, trading as Latitude 34 Media Group (ABN 28 240 449 476), based in Australia.
CradleSync is an iPhone app for adult parents and trusted caregivers to keep one shared record of a baby’s care. Adults sign in with Apple and create a family; babies never have accounts. We treat baby care, health and medicine information as sensitive family information.
No advertising and no tracking. CradleSync contains no advertising, analytics or tracking software. We do not sell personal information, share it with data brokers or use it to target advertising.
You can try the demo without an account. Demo information stays on your iPhone and is never sent to us.
Information we collect
| Category | Examples | Why |
|---|---|---|
| Your account | Your name, the email address Apple shares (which may be a private relay address) and an account identifier | Sign-in, and showing who recorded each entry |
| Baby profile | Name, date of birth or due date, boy or girl, and measurement units | Setting up the shared record and age-appropriate displays |
| Care and health records | Feeds, bottle amounts, sleep, nappies, growth, symptoms, incidents and notes | The shared care record, timeline, insights and summaries |
| Medicine records | Medicine name, dose and schedule as entered by the family, and when it was given | Recording medicines and showing when the next one is due |
| Family access | Each adult’s role, invitations (stored only in protected form) and when access was granted or removed | Deciding who can see and change the record |
| Subscription | The plan, its status and renewal date, as reported by Apple | Knowing whether the family’s plan is active |
Payments are handled by Apple. We never receive your card or payment details.
The camera is optional. It is used to scan an invitation QR code, or to take a photo you then choose to share.
When you share a photo, iOS shows its share sheet and you choose the app and the person. The photo goes directly from your iPhone; CradleSync never uploads or keeps it.
How we use information
- To sign you in and show who recorded each entry.
- To keep the family’s shared record in sync on every authorised adult’s iPhone.
- To provide timers, summaries, the shift hand-off and Doctor Mode.
- To manage invitations and each person’s access.
- To check whether the family’s plan is active.
- To keep the service secure and respond when you contact us.
We use information only to provide CradleSync. It is not used for advertising, profiling or training general-purpose AI models.
Where your information is stored
CradleSync is available in Australia, New Zealand, Singapore and the United States. Your family’s information, including your baby’s care and health records, is stored with our database provider, Supabase, in Sydney, Australia.
If you live in New Zealand, Singapore or the United States, this means your information is sent to and stored in Australia. We handle it under Australia’s Privacy Act 1988 and the Australian Privacy Principles, and we protect it the same way for every family: only the adults your family invites can reach it, it travels encrypted, and our providers process it only to run CradleSync.
Apple (sign-in, App Store payments) and Cloudflare (this website) process information under their own terms and may do so outside Australia.
Your choices
- Correct your own details and the entries you record in the app.
- Parents can edit the baby’s profile and correct or remove records.
- Parents can review who has access and remove people.
- Decline the camera without losing anything else.
- Delete your account inside the app: More options → Account, subscription & privacy.
- Email us for a copy of your information, or with any privacy request.
Keeping and deleting information
We keep a family’s records while the family exists in CradleSync, so everyone caring for the baby can see its history.
When you delete your account, we delete your account and profile from our live service straight away. If another parent remains, the baby’s shared record stays with that family and your entries show as “Former caregiver”. If you are the only parent, the baby’s profile and all its records are permanently deleted straight away.
| Information | How long we keep it |
|---|---|
| Your account and your family’s records | Until you delete them; then removed from the live service straight away |
| Database backups | 7 days, so deleted information is gone from backups within 7 days |
| Invitations | Expire after 7 days; unused invitations are deleted 30 days after they expire or are cancelled |
| Invitation PIN attempts (used to stop guessing) | 30 days |
| Record that an account was deleted (dates and counts only, no personal details) | 2 years |
| Technical logs kept by our service providers | Short-lived; they do not contain care records |
A copy of your information: email us and we will send you a copy of the information we hold about you. We are adding a way to save it from inside the app.
Deleting your account does not cancel an Apple subscription. Manage or cancel it in your iPhone’s Settings under your Apple Account → Subscriptions.
Children’s information
CradleSync is for adults. Babies do not sign in or have accounts. Parents and caregivers add a baby’s information to coordinate care and should only add information they are entitled to share.
Security
Access to every family’s record is enforced on our servers, so only that family’s authorised adults can reach it. Information travels encrypted, invitation codes are stored only in protected form, and records on your iPhone are protected by iOS file encryption.
No system is perfectly secure. If a breach is likely to cause serious harm, we will notify affected people and the regulator as the law requires.
This website
This website has no forms, analytics, advertising or tracking cookies, and does not collect any account, baby, health or care information. Like any website host, Cloudflare processes basic request information, such as IP addresses, to deliver and protect the site.
Contact and complaints
For privacy questions, requests or complaints, email privacy@cradlesync.app. Please do not include your baby’s health, medicine or care details in email. We will respond within 30 days.
If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (oaic.gov.au) or your local privacy regulator.
We will update this policy when CradleSync changes and show the new date here.
Last updated: 27 September 2026 (retention periods and where information is stored)
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